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Founded in 1927, Salvatore Ferragamo is the parent company of the Ferragamo group. It is one of the major players in the luxury goods industry, which focuses on the creation, manufacturing and sale of footwear, leather goods, clothing, silk products, accessories, and unisex perfumes, all made in Italy. Brand Name Development s.a.l., the subsidiary of Gedeon & Co., has been the exclusive agent for Salvatore Ferragamo in Lebanon since 2004. We were responsible for the inauguration of all their Duty Free stores in the Middle East, and opened the first and only Salvatore Ferragamo store in Lebanon, still running to this day, at: 52 Banks Street Downtown Beirut +961 1 976 137

Givenchy is a luxury French brand of haute couture clothing, accessories, perfumes and cosmetics. The House of Givenchy was founded in 1952 by designer Hubert de Givenchy, who is a member of the Chambre Syndicale de la Haute Couture et du Prêt-à-Porter. Nowadays, Givenchy is owned by luxury group LVMH. Gedeon & Co. was the exclusive agent for Givenchy from 1991 till 2015. During that time, Gedeon & Co. opened 20 franchise stores, 10 Duty Free shop-in-shops, and 40 multi-brand stores in the MENA region and has acted as a consultant to some retailers who wanted to sell Givenchy products in their stores.
Giorgio Armani is one of the world’s leading fashion houses. Founded in Milan, Italy in 1975, the group has about 250 outlets in 34 countries and also markets its wears in department stores. As their exclusive agent in Lebanon from 2005 till 2008, Gedeon opened a 9-window, 400 sqm franchise store for Giorgio Armani in Downtown Beirut (Solidere) in a joint venture with Rubaiyat Group Saudi Arabia, one of the leaders in the Saudi Arabian luxury fashion market.

The Versace myth is what makes Versace world famous. It is centered on the idea of a world of fashion, glamour and sexiness. Versace dates back to 1978 when the brand was created by its founder Gianni Versace. At the age of 25, Gianni moved to Milan where he designed his first Prêt-à-Porter collection. This is when Versace’s creativity came into place and why the brand is referred to nowadays as one of the pioneers of the fashion industry. From 2007 to 2009, Gedeon & Co. has acted as an advisor to certain retailers who wanted to sell Versace products in their stores.

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Starting 2019, Gedeon & Co. will be responsible for the distribution of Tommy Hilfiger in Iraq and new territories in West, Central, South and East Africa, marking the company’s expansion of their ever-growing distribution network. Gedeon & Co. will also be taking on the distribution of Tommy Hilfiger in the travel retail sector in most of the Middle East.

Calvin Klein Inc. is an American fashion house founded by designer Calvin Klein. The first Calvin Klein collection was a line of 'youthful, understated coats and dresses' featured at the New York City store, Bonwit Teller. Born in 1942, Calvin Klein taught himself how to sketch and sew as a boy. He went on to win a place at New York's High School of Art and Design and the Fashion Institute of Technology and finally launched his own label in 1968. Calvin Klein is considered a pioneer of designer jeans, underwear and the wholesome, all-American look. Today, Calvin Klein is one of the fashion world’s biggest names. From 2007 till 2009, Gedeon & Co. had acted in an advisory role to retailers who wanted to sell Calvin Klein products in their stores and as of 2019, Gedeon & Co. took on the distribution of Calvin Klein in Iraq and new territories in West, Central, South and East Africa, marking Gedeon & Co.’s expansion of their ever-growing distribution network. Moreover, the company will be responsible for the distribution of Calvin Klein products in the travel retail sector in most of the Middle East.
Stefano Ricci has been a designer for men’s fashion for well over 30 years now. The House was founded on the idea of maintaining the highest standards of handmade tradition. His line of suits are considered as some of the most exclusive and luxurious in the world today. In 1995, Gedeon & Co. introduced the brand to the Middle East and Stefano Ricci has since opened many multi-brand and mono-brand stores in the area.
Brioni is an Italian menswear couture house owned by French company Kering. Founded in Rome in 1945, it is known for its made-to-measure men’s suits, ready-to-wear collections and leather goods. Throughout its history, the company has invented concepts, such as the men’s runway show, the trunk show and the ready-to-wear haute couture. It has been a point of reference for the entertainment institutional and business worlds. From 2007 till 2009, Gedeon & Co. has acted in an advisory role to retailers who wanted to sell Brioni products in their stores.

Founded by Renzo Rossetti in 1953, the history of Fratelli Rossetti is not just the history of a company, but of a family in its own right. Today, it is managed by his three sons Diego, Dario and Luca. The outstanding quality of the process involved in making Fratelli Rossetti shoes means they are well structured, comfortable and made to stand the test of time. Every item of Fratelli Rossetti footwear is a little work of art produced by master craftsmen. Gedeon & Co. acts as the exclusive agent of Fratelli Rossetti, as the company took on the distribution of all Fratelli Rossetti products in the MENA region, except for Lebanon.

Emporio Armani is one of today’s most recognizable and successful brands under the Armani banner. In contrast to Giorgio Armani, it was created for younger customers in order to introduce them to the world of Armani and served as a diffusion line, designed mainly by Giorgio Armani. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity, attracting Hollywood A-listers and sports superstars to be its faces. The brand has many boutiques around the world and commands a spotlight at Milan Fashion Week. As of 2017, Gedeon & Co. became the exclusive agents for Emporio Armani in Baghdad, Iraq.
Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is inspired by street chic culture and dance music. It is targeted as the more accessible Armani brand. Gedeon opened a franchise store for Armani Exchange in the department store City Mall in Lebanon, also as part of its joint venture with Rubaiyat Group Saudi Arabia.

Since 1871, Zimmerli has had one obligation: to produce the finest underwear in the world. To this day, they have lived up to their promise, producing knitwear and woven goods using only the highest quality natural fibers. The elaborate cuts and meticulous attention to detail ensures that the perfect fit, unmatched feel and exceptional comfort is delivered.
Gedeon & Co. has a long-standing history with Zimmerli, as they have been their exclusive agents in the MENA region since 1964. It is one of the first brands the company acquired and it remains one of the most prestigious brands in our portfolio. Since then, Gedeon & Co. have opened several multi-brand stores in the MENA region and a mono-brand store in Beirut at: 229, Foch Street, Downtown , Beirut and soon a mono-brand store in Dubai.
Van Laack is a German high-end fashion company, renowned for their designed shirts of exceptional quality. Established in 1881, van Laack has since diversified their gamut and now boasts an extensive range of handmade shirts as well as supporting clothing to give their clientele a complete look. The brand is a member of teXellence and their reputation in the textile industry is second to none. Gedeon & Co. has been the exclusive agent for van Laack in 18 countries in the MENA region since 1996. The company has opened several shop-in-shops in the Middle East, a mono-brand shop in Beirut and a mono-brand store in Amman, all still running to this day, at: Sodeco Square Damascus Street, Achrafieh, Beirut \\\\t\\\\+961 1 612 436 The Boulevard, Central Square Downtown Amman, Jordan \\\\t\\\\+962 6 510 2175

Founded 1976 by the Dini family, Paul & Shark is today synonymous with Italian elegance and style, with its men’s, women’s, children’s and accessories collections available in 70 different countries. The brand’s aim has always been to seek excellence both in the quality of its products and the manufacturing of its materials, guaranteeing a rigorous selection process based on exacting standards. Paul & Shark creates sportswear, smart casual and luxury lines, combining technical fabrics with elegant and stylish details. Gedeon & Co. has been handling the distribution for Paul & Shark in Yemen and Bahrain since 2015. There are also plans to open a mono-brand store in Amman, Jordan in the second quarter of 2017.

Pal Zileri is an Italian brand specialized in both formal and casual menswear. Founded in 1980 by Gianfranco Barizza and Aronne Miola in the Vicenza province, it is now headquartered in Milan and is owned by the Mayhoola Group’s investment fund, which in 2016 acquired 100% of the shares of Forall Confezioni S.p.A. Pal Zileri is redefining traditional tailoring by giving life to a global, everyday men’s fashion experience. Sophisticated, creative and contemporary: the new world of Pal Zileri embodies a truly timeless aesthetic. Paving the way are a clear and defined set of principles, an array of outstanding colours and exclusive details that act as a tribute to individual style. Technical prowess and artistry come together to form new, elegant styles where the understated is very much a statement. As of 2019, Gedeon & Co. acquired the agency rights for Pal Zileri in Iraq, Lebanon, Syria, Jordan, Kuwait, KSA and Abu Dhabi, UAE.
Zuhair Murad was established in 1997 in Beirut and Paris. Today, the House designs, manufactures, distributes and retails some of the world’s most coveted high fashion clothing. The brand is present in over 100 point of sales spread all over the globe, with plans for expansion in the coming years. Zuhair Murad collections blend ancient heritage with a modern twist, a signature to which the House is very loyal. Perfection is also what Zuhair Murad strives to implement during all the phases of his creation. Gedeon & Co. entered a joint venture with Zuhair Murad in 2016 with plans to open a stand-alone store in Dubai Mall, UAE in 2017.

The Bally company was founded in 1851 by Carl Franz Bally and his brother Fritz. His original family business was the manufacturing of elastic ribbons. Upon visiting a Parisian factory where boots were made, Carl noticed that each shoe featured buttons with elastic closures similar to the kind his family produced in Switzerland. He decided to expand his business into shoe production. By 1870, Bally was recognized as a footwear industry leader. Nowadays, Bally has grown internationally and operates stores all around the world, cementing their reputation as some of the finest shoe makers in the industry. As of 2016, Gedeon & Co. is the exclusive agent for Bally in Lebanon, Yemen, Qatar and Iraq.

Calida is one of the European's leading underwear brands.
The brand represents innovation materials, outstanding craftsman and a passion for detail.
For over 75 years, the company has been transporting its values of sustainability, premium Swiss quality and contemporary design all around the world. It became the world's finest underwear company to introduce the Made in Green Label, showing the constant progress and advancement in technological innovations to create a better world.
Gedeon & Co. represents Calida since 1984, and act as a Franchisee in Beirut Lebanon since 1999 with a Mono-Brand store located in Sodeco Square, Achrafieh, Beirut running to this day.
Despite being recognized as the leading producer of ready-to-wear Italian menswear, Caruso had been under the consumers’ radar until recently. Specialized in design and finishing, Caruso has been producing suits for some of the most luxurious brands in the world, such as Christian Dior, Ermenegildo Zegna, Ralph Lauren and Lanvin, to name a few. They still produce for 13 of the world’s top brands and since 2009 have been producing more suits under their own label, to the point where they account for 50% of the production today. Gedeon & Co. has been the exclusive agent for Caruso in the MENA region since 2013 and has been handling the distribution of their products in the entire area since then. Plans to open some stand-alone shops in the region are currently in progress.

Church’s is a high-end English footwear manufacturer founded in 1873 by Thomas Church and his three sons. Between the two world wars, Church’s became actively involved in the development of the footwear industry. The family business was taken over by Prada in 1999 and has since expanded its outlets overseas. It is today considered one of the pioneers of the footwear industry. Gedeon & Co. opened a mono-brand store for Church’s in the year 2000 in Beirut.

Fairmount are shoemakers with one goal in mind: to provide comfort for every occasion. Making use of the finest materials, they boast a collection of endless designs and colors, which can be matched with any outfit, while maintaining a chic yet casual look. Since 2012, Gedeon & Co. has opened a multi-brand store with Fairmount products in Lebanon.

Billionaire Italian Couture is more than just fashion, it’s a lifestyle. Created in 2005 with the vocation to manifest a lust for life and success, it’s a label for men who work hard, play hard and know how to break free from convention. The brand reflects a taste for high life and power embodied by entrepreneurs and international jetsetters. Billionaire has steadily grown to become a niche brand of reference in the world of luxury menswear. Gedeon & Co. has acted as consultants for Billionaire in the MENA region in 2016.
The story of the House Emanuel Ungaro begins in 1975. Its founder Emanuel Ungaro, moved to Paris at the age of 22 and started his apprenticeship alongside the Spanish designer Cristobal Balenciaga. Season after season, Ungaro dared to be different, with his exceptional creative talent, he continuously combined unexpected yet sensual clashes of bright colors and prints with beautiful draping. Gedeon & Co. has been the exclusive agent for Emanuel Ungaro in the MENA region since 2012. The company has since opened several multi-brand stores and handled the distribution for Ungaro in the area.

Eduard Dressler had a vision: each suit should be of excellent craftsmanship, highest quality and wearing comfort. With passion and creativity, he revolutionized what at the time was traditional tailoring with innovative production methods. Their goal today is to refine every finished product to uncompromising handcrafted perfection. Since 2012, Gedeon & Co. has been handling the distribution and wholesale of Eduard Dressler products in the entire MENA region.

Founded by the Di Stefano Brothers in 1952 as a small family business, Maglificio Gran Sasso is now an international icon of Made in Italy fashion. Their vocation was to passionately devote their time producing knitwear with elegance and quality to create a real fashion phenomenon. Gran Sasso has built its reputation based on meticulous research into design and the use of yarns, such as cashmere, Merino wool, cotton and linen. Gedeon & Co. has been the exclusive distributor of Gran Sasso products in the Middle East since 2013.

The Smalto brand is not a fashion. It is a style. A style that only an expert tailor can create for a specific client. Francesco Smalto opened his first mono-brand store in the 1960s and had a very precise idea about the men’s suit lines. At Smalto, it takes 70 hours to make a suit, following a unique technique by their master tailors. The tailor tradition continues nowadays with a knowhow in the choices of fabric, balance of clothing, cuts and finishes. Gedeon & Co. started its collaboration with Smalto in the year 2000. Since then, the company has opened 4 mono-brand stores, 10 multi-brand stores and has handled the distribution of their products in the Middle East.

Barbour is an English luxury fashion brand founded in 1894. They have been representing the thrill of motorcycling since 1936 and their biker-inspired menswear collections celebrate that legacy with style and authenticity. Apart from their first line, Barbour has produced collections for Land Rover, Steve McQueen and Triumph Motorcycles among others, under the Barbour International banner. Brand Name Development s.a.l., the subsidiary of Gedeon & Co., has recently acquired the exclusive agency rights for Barbour in the MENA region, with plans to open a shop in Lebanon in 2016.

Torras was founded in Caldes de Montbui, a village near Barcelona in 1951. They have created an innovative concept of leather and knit fashion aimed at men and women who love exclusivity and elegance. The lightness and comfort of each garment and the peace of mind offered by fine materials make their garments really easy to enjoy, almost like a second skin. Since 2005, Gedeon & Co. has been the exclusive agent for Torras and has been handling the distribution of their products in the MENA region.

After World War II, the passion of the brothers Bilancioni - Umberto and Elio - gave rise to a dream, which would lead to the creation of a thriving business located in the heart of the Marche Region, Castelferretti. Umberto and Elio were guided by the instinctive dream of beauty and the desire to create products, which would distinguish themselves from the current market trends of knitwear. During the 1980s, the first Bilancioni collection was created. Knitwear has always been at the core of their creation, an absolute protagonist with its bold handcraft features matched with precious leather. Collections have since been enriched by suits, shirts, and accessories with a casual chic inspiration, being designed to satisfy the attentive taste of elegant globe-trotters. As of 2017, Gedeon & Co. became the exclusive agents for Bilancioni in the whole MENA region.
Ties are the beating heart of Italo Ferretti’s production and the dominant feature of their history. Italo Ferretti ties are conceived as real pieces of art, starting from a sketch drawn by hand in hundreds of color combinations. Their fabrics have got the perfection that only hand printing can give. They also produce accessories, such as bow ties, cummerbunds, and pochettes in different designs and color combinations. Adhering to the best tradition of Made in Italy, quality, attention to detail and craftsmanship helps create real masterpieces of timeless style. Since 2016, Gedeon & Co. has been responsible for the distribution of Italo Ferretti products in the MENA region.

Since 1956, Pasotti Ombrelli has been producing one-of-a-kind umbrellas. The company stands out for its creativity and constant material search, from enameled brass handles, to Swarovski crystals, precious silk fabrics and marvelous decorations. In a world where Asian competition provides poor quality products at very low prices, Pasotti are more dedicated than ever to produce single masterpieces entirely manufactured in Italy. Today, their products are sold in the most prestigious boutiques in 75 countries all around the world. As of 2017, Gedeon & Co. has acquired the brand and will be distributing its products in its multibrand stores.
Today, it is safe to say that Borsalino are the most prestigious and finest hat makers in the world. They produce out of their factory in Alessandria, Italy and are known particularly for their fedoras. With over 150 years of experience and unparalleled craftsmanship, their products can be found today in the most elegant boutiques and department stores in the world, from Bergdorf & Goodman, to Barney's, Saks Fifth Avenue, Neiman Marcus, Harrod's, Selfridges, Galleries Lafayette, Printemps, Bon Marché, Isetan, and Imaru to name a few. As of 2017, Gedeon & Co. has acquired the brand and will be distributing its products in its multibrand stores.
Dior Homme is the menswear division of Christian Dior, the French clothing retailer. It has introduced a characteristic slim silhouette which has since taken off within the fashion industry. Dior Homme has delved into exploring the different styles of rock, which is one of the reasons why the brand is so popular among rock stars. In 2006, Gedeon & Co. was responsible for the distribution of Dior Homme in the MENA region.

Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust. Safilo Group is the leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, the group boasts a portfolio of some of the most prestigious brands in the world, such as Christian Dior, Céline, Fendi, Givenchy, Max Mara, Hugo Boss, Jimmy Choo, Marc Jacobs, Elie Saab and Gucci, to name a few. Between 2004 and 2014, Gedeon & Co. was responsible for the distribution of Safilo Group products in the travel retail sector (Duty Free) in the whole MENA region. The fruitful collaboration came to an end when Safilo Group decided to carry out their operations directly.

Armani Collezioni is a famous Emporio Armani line created in 1979, which is targeted for people of ripe age who are not chasing season fashion trends but prefer classic and high grade fit. It is synonymous with elegance due to the exceptional attention towards the fit and the high quality fabrics. Gedeon opened a shop-in-shop for Armani Collezioni as well in the department store ABC Achrafieh in Lebanon, also as part of its joint venture with Rubaiyat Group Saudi Arabia.

In 1977, Ferdinand Porsche (designer of Porsche sports cars) was commissioned by RossiModa to design the first RM shoe. The concept was to create a professional driving shoe. This led to the use of exceptional flexible leather and a sole that extended over the toe and heel. The quality more than anything else makes this shoe unique. The exclusive projections of the sole are designed in order to optimize the use of pedals during driving, ensuring an optimum support to the heel. The classic line is combined with high quality leathers, such as soft calf, suede and patent. Today, RossiModa continues the heritage left behind by Mr. Porsche with high quality, 100% Italian niche market in which they are an industry leader. From 2000 till 2015, Gedeon & Co. was the exclusive agent for Givenchy ladies shoes produced by RossiModa in the MENA region and took on the distribution and wholesale of their products in the entire region.

Loewe is a Spanish luxury fashion house based in Madrid and is currently owned by LVMH group. Loewe began as a cooperative of leather artisans in the center of Madrid in 1846. German entrepreneur Enrique Loewe consolidated the workshop under his name in 1872, creating one of the world’s original luxury houses. Over the next century, Loewe would evolve and expand to become a household name with an extravagant reputation. The House, when acquired by luxury group LVMH in 1996, brought fashion into the core of the brand. From 2007 till 2009, Gedeon & Co. has acted in an advisory role to some retailers who wanted to sell Loewe products in their stores.

Crockett & Jones was founded in 1879 in Northampton, England by Charles Jones and his brother-in-law James Crockett. Northampton had been known to be a hub for shoemakers in England since the Middle Ages. The abundance of local oak forests there provided the high quality oak bark which is considered the best tanning material. Now after more than 130 years, Crockett & Jones shoes still retain the attention to detail, quality, comfort and durability that was the hallmark of their founders. Since 2011, Gedeon & Co. has opened a multi-brand store with Crockett & Jones products in Lebanon.

La Martina is an Argentinian sports and leisure clothing manufacturer. They are dedicated to offering the very best products within the sport of Polo. Each and every product at La Martina is carefully designed, produced and tested to ensure that it meets the necessary quality standards required to compete and win at the very best tournaments all over the world. Throughout the years, La Martina has established itself as one of the big players in the fashion industry and is nowadays expanding further and further. In 2009, Gedeon & Co. was responsible for introducing the brand in the Lebanese market and acted as consultants for many retailers who wanted to sell La Martina products in their stores.

Suits from Etiqueta Negra take a traditional Italian look and update it to reflect the stylistic meanderings of today’s Argentina. While the suits from Etiqueta Negra are on the traditional side, many of the brand’s other pieces are less conventional. With a wide gamut of high quality clothing, Etiqueta Negra presents its clientele with quality suits and apparel. From 2013 till 2014, Gedeon & Co. took on the wholesale of Etiqueta Negra in the Middle East.

Founded in and operating out of the shoe design capital of the world, Harrys of London is heavily influenced by this historic city steeped in tradition, heritage and culture. Their mission is to create innovative footwear and accessories defined by exceptional quality, design and technology. The rich interior details of Harrys of London retail stores are meant to convey a sense of comfort and accessibility. Since 2011, Gedeon & Co. has opened a multi-brand store with Harrys of London products in Lebanon.

Mywalit is an Italian brand of designer leather wallets, bags, coin purses and handbags. It was founded in 2005, in Lucca, Italy, when the first shop was created in the old Roman Amphitheatre, at the heart of the cosmopolitan shopping district of this historic town of Tuscany. Combining color, creativity and fun, mywalit has created an empire of innovative style, daring colors, quality and avant-garde designs, bringing you a price-quality ratio that few can match. As of 2016, Brand Name Development s.a.l., the subsidiary of Gedeon & Co., is the exclusive agent for mywalit in some countries in the Middle East and recently opened a shop-in-shop in Le Mall Dbayeh, Lebanon.